Purpose – the purpose of this research is to contribute to the business modelling in FinTech with criteria, which could FinTech companies to critically evaluate the performance of their business model, its relevance and timeliness, its compliance with set goals and value topicality.

Research methodology – -in this research, authors used semi-structured interviews with continuous comparative analysis method and content analysis method.

Findings – this research forms the basis for conclusions about relevant business model elements and criteria, which deserve closer attention while modelling FinTech business and could be relevant for evaluating the FinTech business model for sustainability reasons.

Research limitations – in time, when there is no consistent theoretical approach to business modelling including aspects of sustainability, this could be the first step on the way of extending the business modelling theory and improving the practice.

Practical implications – predefined criteria will enable focusing on particular criteria in the context of time, costs, flexibility and quality within the business modelling and taking these indicators for measuring the performance of the model and manage the risk of getting commercially nonviable.

Originality/Value – business model tools typically do not create a space for considering how sustainability concerns may be integrated into the business modelling process.

DOI: https://doi.org/10.3846/cibmee.2019.022