Last modified: 2019-05-08
Abstract
The research problem was to determine the relationship between having an action plan related to innovations by innovative enterprises and the type and degree of these enterprises’ use of competitiveness factors. The objective of the research was to identify and assess competitiveness factors in innovative enterprises taking into consideration their strategic plans related to innovation management. For achieving this objective, the following research methods were used: analysis of national and foreign literature resources, survey measurement (observation technique), direct and indirect interview, research tool: questionnaire. The results were analyzed with statistical methods such as arithmetic mean, Mann-Whitney U test, Chi-square test (χ2), and measures of the association including Pearson's contingency coefficient and Cramér’s V coefficient were applied.
The analysis of the results showed that the assessment of competitiveness factors such as innovativeness, quality, marketing and logistics activities differed with statistical significance depending on whether the firm had a long-term action plan related to innovations. The research also showed a relationship between competing using innovativeness and having an action plan related to innovations. However, this relationship was not statistically significant. As a result, the research hypothesis can be neither rejected nor confirmed.
The conducted research proves that it is worth for innovative enterprises to develop long-term action plans related to innovations. Such enterprises boast a higher degree of utilization of competitiveness factors, which in effect may determine their strength and competitive position.
It is also needed to mention that presented in the study results are only a part of the bigger one, concerning the level of innovative activity of innovative enterprises. At the same time, the research material presented in this article does not have a statistical character and cannot be the basis for the formulation of general conclusions. However, it may be the point of reference in in-depth research on these issues.