Purpose – the purpose of the article is to develop a conceptual model of the company’s financial logistics based on the system dynamics principles.

Research methodology – the article is based on the system analysis and system dynamics methods to define, classify and simulate a company financial flow.

Findings – the definition of financial logistics for a business system has been defined. The authors make a classification of the company’s financial flow by the main economic activities and time series factors.

Research limitations – commercial data, used for the practical implementation of the model, are confidential and cannot be disclosed.

Practical implications – the model is implemented by transformation of a system dynamic flow graph into VENSIM programs. It may estimate the stationary trajectory financial flow and short-term and long-term gaps.

Originality/Value – the conceptual model of the company’s financial logistics is determined based on the system dynam-ics principles. The model includes the advantages of the financial management methods and contemporary econometric analysis instruments based on a system dynamics.

https://doi.org/10.3846/cibmee.2021.630