Purpose – to reveal the scientific approach to the regional policy in the field of research, use and increase the recreational potential of the regions of Ukraine, creating an effective mechanism for the development of the recreational system of the region due to an in-depth study of the recreational system potential, the quality of the recreational environment and highlighting its special structure. As a sub-goal of the study was determined the identification of factors affecting the competitiveness of the recreational system of the regions, which will make it possible to clarify the directions of activities to increase the competitiveness of the tourism and recreation sector of the economy of Ukraine.

Findings – the paper proposes the mechanism of well-balanced mutual development of humanʼs health and recreational system management.

Research limitations – the study addresses the problem of using recreational potential in such a way that, as a result of its use, the least damage is inflicted on the territory and on the population. To determine the direction of development were identified as “sore spots” groups of the recreational system. To solve this problem has been proposed a mechanism for the balanced development of the recreational system, which will allow: 1) to maintain and develop the existing recreational potential; 2) to increase the share of regional profits from the use of recreational potential.

Methodology – the methodology and research tools are based on the methods of theoretical generalization, refinement of the conceptual apparatus, logical-structural modelling, scientific argumentation, and comparative analysis.

Practical implications – the practical significance lies in the fact that the article reveals the problematic issues of recreation in Ukraine and suggests a mechanism for the management and sustainable development of the countryʼs recreational potential. The use of the proposed mechanism will lead to an increase in the incomes of the regions from the exploitation of the recreational potential and will create the conditions for the preservation of the recreational systems themselves.

Originality/Value – the article value lies in the fact that it proposes a mechanism for the balanced development of the recreational system and the person in it; carried out the allocation of recreational management in a special function of the recreational system. The relationship between the development strategies of the recreational system and the assessment of the recreational competitiveness of the region is shown.